A case study is one of the most valuable publicity tools for introducing
a new product or service to the market. It forms the basis for a magazine
pitch (offered separately) and ensures full value for track/club promotional
activity. In essence, a case study is a product “sponsorship.” However,
it is a sponsorship entirely coordinated and managed by Boosted
Group. It provides all of the benefits traditionally associated
with sponsoring an enthusiast’s car, with none of the usual risks.
Boosted Group will:
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Select the right vehicle for promoting your company’s product
or service. This process is critical as it involves both
identifying the target market and finding a vehicle type
that is compelling to potential buyers in this demographic
and, just as importantly, one that is compelling to magazine
editors covering this demographic. Once a product/service
appropriate vehicle has been identified, we begin the time
intensive process of soliciting and choosing from a field
of eligible candidates the right car to serve as a basis
for the case study.
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Install
the product or perform the service. Boosted
Group will work within the scheduling constraints
of the car’s owner and the installer to ensure that the
product is timely installed in a professional and competent
manner. We oversee the selection of the installation facility,
and in most cases, supervise the installation process. Generally,
the car’s owner will be responsible for all installation
costs where a promotional product is being provided gratis
by our client.
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Run a battery of product appropriate
evaluations including, where applicable, Dyno testing and
closed race circuit performance analysis.
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Summarize
the results of our installation and testing in a two-page
color write-up featuring publication- quality digital photos,
suitable for soliciting editorial interest or to be used
in the creation of marketing materials.
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Can
sponsorships be arranged without Boosted Group?
Most certainly. This is how sponsorships have been handled for years
in the automotive industry. However, an extremely small percentage
of sponsorships result in a suitable car, with a properly installed
product, that is tested, tracked, and summarized in a publication
friendly manner. The small percentage of sponsorships that end up
working out favorably usually require a tremendous amount of supervision
and hand-holding to ensure that the end result is a useable case study.
With the help of Boosted Group the countless
hours spent screening, managing and coordinating a sponsorship arrangement
from inception through press release can be saved. That’s money in
our clients’ pockets and valuable time saved for product development.
Further, in the event that problems are encountered during the installation
or evaluation phase, participating vehicle owners and installers are
bound by non-disclosure agreements, and any issues encountered are
reported exclusively to our clients for further development of the
product/service. Our clients never accept liability for direct or
indirect harm caused by the installation of their product or service.
Deliverables
:
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Development of case-study project car
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Thorough testing and documentation
of product performance/benefits
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2-page color case study with publication ready photos and
layout
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*All
fees and
Boosted Group services
per fiscal quarter. Recipient pays for installation expenses when parts
donated by vendor. Dyno tuning and track testing provided at market
cost where applicable. Optional professional quality videotape service
available at market cost. Travel and lodging expenses charged out-of-state.
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