Car club meets and track events are like the Yin to the Yang of online presence. We’ve all heard the old adage, “take it to the track.” In the automotive industry, that saying exists for a reason. Although Web evangelizing, targeted print advertising and magazine editorial content all have their place in promoting your product or service, and each have a much wider audience than a club meet or track event could ever hope to offer, these methods all involve reaching your consumer base indirectly. By contrast, a club meet or track event is your product or service doing the talking. This is where enthusiasts can look, touch, smell and taste (well, we hope not) the product or service in person. It is precisely this kind of follow-up that is critical to the success of any online or print based marketing effort. After all, if an enthusiast can hear from 100 sources how great a product is, but has never seen it up close and in person, what are the odds of his/her checkbook or credit card coming out to follow through with the purchase? Likewise, while a trade show is a great way to provide both consumers and industry representatives with a real-life taste of what your business has to offer, a convention hall crammed end to end with booths and products spilling from the shelves, all competing for attention under pulsing lights and throbbing music, is very different from having a case study vehicle sporting your latest offering pull up to the local meet or track day. Club meets and track events actively promote follow-up inquiries, sales leads, and online discussion. At Boosted Group, we know this is the kind of exposure you want. Boosted Group will:

Just as with online evangelizing, it goes without saying that word of mouth is the most valuable sales tool a business could ever hope to have. Consumers tend to gloss over advertisements and sales pitches and instead follow the advice of established peers in their community. This is “guerilla marketing 101.” People listen to what enthusiasts at club events and track meets have to say. These are the guys you want excited about your product. Boosted Group has the experience, credibility and judgment to get your product seen by the people you want to see it at the track, strip, show & shine or rally. Don’t show up with what cynical enthusiasts will immediately spot as a corporate plant, let Boosted Group work as an intermediary to ensure that your product or service is seen as a credible addition to any serious enthusiast’s car - not some slick piece of fluff. “Taking it to the track” = serious credibility. Serious credibility = long term sales success. Do the math; it pays to have Boosted Group show enthusiasts what you have to offer.