Boosted Group in Rod Serling mode: “Imagine
if you will, a portal from your marketing and tech department straight
to the end consumer, a pipeline for passing on industry developments
and the latest product news straight to the enthusiasts who have already
purchased from you in the past or made inquires with your company.”
No, you haven’t entered the Twilight Zone. Yes, this is targeted marketing
at its finest. Of course, this portal to your customers is the Email
Newsletter, and the beauty of it is that the information exchange
is far more than a one shot deal. Instead, it keeps you at the front
of customer’s minds by sending them updates on a monthly basis letting
them know what you have been up to and what else you deem significant
in the industry. It also allows your marketing department and regional
dealers to build a database of customer contacts to help with follow-up
direct marketing efforts. While an E-Newsletter can be a time consuming
proposition to put together in-house, as with all of the menu items
Boosted Group offers, we take your customer
leads and hot developments and tech tips and merge the two into a
powerful marketing tool - all with minimal involvement on your end.
Boosted Group will:
>
Work
with our client to compile and continually update a comprehensive
database of customer contacts.
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>
Produce
a monthly newsletter highlighting everything from product
developments, to tech tips, to industry insights.
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>
Disseminate the email straight to
your customer contacts.
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>
Assist
in channeling sales and technical inquiries to the appropriate
departments.
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The
E-Newsletter became a dominant marketing tool during the rise of the
dotcoms some five years ago. Requiring no printing, no lag time and
no clutter, the E-Newsletter became a popular tool for nurturing interest
and building bridges with consumers. Many dotcoms failed to deliver
on the promise of their E-Newsletters with endless talk of vapor wear
that never materialized, reporting industry developments of little
interest to their customer base with haphazard delivery time. Here
at Boosted Group we understand that our
clients have a valuable product or service already on the market,
with new products just down the pipe. This is the stuff enthusiasts
want to know about! The E-Newsletter allows your customer base to
feel like your giving them the “inside scoop” on what is going on
behind the scenes at their favorite automotive tuner, and builds customer
loyalty by keeping the bridge of communication open at all times.
You’ve got something exciting to share with your customers. Let Boosted
Group tell them about it.
Deliverables
:
>
Comprehensive
database of customer contacts based on customer lists and
dealer inquires
>
Feature an animated banner ad with
your product and links to your site
>
Compile
and disseminate monthly e-newsletter with latest product
or services info and industry developments
>
Continually update and expand newsletter as new sales and
leads come in
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*All
fees and Boosted Group services per fiscal
quarter.
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