Focus groups are the industry-wide preferred method of gauging interest
in a product or service and fine tuning advertising and marketing
to ensure a successful product launch. By conducting a series of focus
groups, Boosted Group can help our clients
monitor consumer responses from everything from product design to
pricing, from ad copy to product branding and naming. Think of the
focus group as a valuable screening tool to ensure that a product
rollout has the maximum potential for success. Why spend countless
hours in product design and manufacturing, only to realize that the
target market is not interested in the way the product or service
is being presented, or worse yet, discover post-rollout one of those
“doh!” mistakes that can make or break a successful launch? Boosted
Group will:
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Work
with our client to help identify by car make, model, age,
income level, geographic area and a host of other factors,
the target demographic group for the new product or service.
Having identified the likely customer base, we begin the
time intensive process of soliciting and choosing from a
field of eligible candidates a representative sample of
potential customers.
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Arrange
and book a location in up to three regional areas and meet
with a group of six individuals at each location for approximately
two hours, asking them to participate in a dialogue specifically
targeting the information that our client would most want
to hear from their potential customer base. We collect notes
on their responses and videotape each session. Major manufacturers
love being a “fly on the wall” when it comes to hearing
the uncensored good and bad news from their target demographic.
Now, for the first time, this service is being offered at
an affordable price specifically to the aftermarket tuning
industry.
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Turn tapes and note materials over
to client, along with Boosted Group’s
summary of recommendations based on the feedback gathered
at each of the sessions.
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Carefully
monitor and screen all focus groups to ensure absolute confidentiality.
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Pick
a car manufacturer with sales in the U.S. - any car manufacturer.
Overwhelming odds are that the company has not released a new model
in the past 10 years without first utilizing focus groups to gauge
interest in the car, fine tune its design and ensure effective marketing
and advertising. Why should your company’s product or service roll
out be any different? Anyone can guess, calculate and spend countless
hours predicting whether a product or service will be well received
in the market, but the only way to really gauge interest is to get
it straight from the proverbial horse’s mouth. As with all of Boosted
Group’s menu services, money invested in strategically planned
and conducted focus groups is money in our clients’ pocket. By having
Boosted Group conduct focus groups for
them, our clients can focus on what they do best!
Deliverables
:
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Conduct
three focus groups
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Provide videotape footage and participant notes for each
group
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Provide Boosted Group summary
of recommendations based on focus group feedback
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*All
fees and Boosted Group services per fiscal
quarter. Participant stipend at market cost. Travel and lodging expenses
charged out-of-state. Facility charge where applicable.
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