You’ve done the focus group. You’ve done the case study. You’ve got
good word of mouth both online as well as at track and club events.
People in the industry have seen your booth at major shows. You’ve
even got a budget for running ads in a couple of national magazines.
Why aren’t feature articles being written showcasing your product
or service? Boosted Group can’t guarantee
coverage in one of the industry leading magazines - no one can. Boosted
Group can, however, work with select clients who have done
their due diligence in making a product or service fully market ready
to optimize their odds of getting covered in major magazine. What’s
our secret? No secret really, just solid industry contacts, sound
professional judgment, and good old-fashioned tenaciousness. Our magazine
pitch partners Boosted Group directly
with the client in a partial contingency fee arrangement. This means
you have a stake in seeing the article run, and so do we. We will:
>
Work
with our client to ensure that their advertising budget
is commensurate with editorial coverage.
_____________________________________________________________
>
Generate
a magazine-friendly press release announcing your product
or service.
_____________________________________________________________
>
Where available, work with a case
study vehicle owner to provide a suitable platform for showcasing
your product or service as a feature write-up.
_____________________________________________________________
>
Utilize
Boosted Group’s network of
editorial contacts to ensure that the right people at the
right magazines are looking at what your company has to
offer.
|
There
is no magic formula for getting an article printed in a major magazine.
Editors are fickle - and rightly so. Every day leading magazine editors
are bombarded with a barrage of “noise” seeking to garner their attention.
We can’t promise ink, but we can promise that you’ll get the hard
look from at least three leading national magazines. It’s not a sure
thing, but it does help shift the odds more than any other means available
to your company.
Deliverables
:
>
Generate
two-color press pitch with publication quality digital photos
>
Utilize case study vehicle for soliciting
coverage (where applicable)
>
Use
Boosted Group’s established
press contacts to ensure that your materials get looked
at by no less than three leading national magazines appropriate
to your product or service
|
*All
fees and Boosted Group services per fiscal
quarter. Travel and lodging expenses charged out-of-state.
|
