Trade shows have been the lifeblood of the automotive industry since
the days of hotrodding - and with good reason. This is where companies
can introduce their entire product line or service not only to consumers,
but also to their peers in the industry. Want to be taken seriously?
This is your ticket. The shows may have changed since the ‘50s and
60s, but whether its Hot Import Nights, SEMA in Vegas or even the
Tokyo Auto Salon, one thing remains the same - media coverage is always
phenomenal and when the lights go out and everyone packs up to head
home, people remember who wasn’t there, as much as they remember who
was there. The problem with trade shows is almost always the same.
Everyone would like to participate, but few companies have the resources
to put together a professional looking booth, make the necessary travel,
booking and promotional arrangements, and lose valuable employees
for days at a time. Can’t close down shop to attend an important show?
That’s where Boosted Group steps in.
Boosted Group identifies key shows, makes
the necessary booking arrangements to secure a slot, provides a blank
booth to be put together using company logo materials, and sends representatives
specializing in product promotions to do product demonstrations, answer
questions, hand out literature and collect business cards. Boosted
Group will:
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Work
with our client to help identify key shows by date, time,
region, and attendance by market competitors, to promote
or introduce a new product or service.
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Make
the necessary booking, shipping and travel arrangements
to attend the show. Yes, we even provide our own booth.
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Promote our client’s product or service
in a professional, knowledgeable and enthusiastic manner
for the entire duration of the show.
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Pack
up shop and head home with valuable industry references
in hand.
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A
trade show is a fantastic opportunity to generate interest in our
clients’ product line or service. However, if it means closing down
shop for weeks on end to travel to, attend and recover from the show,
as it does for many companies, only to return exhausted with a stack
of new orders to fill, phone calls and emails to return and maybe
an automotive journalist or two to meet -- well, more than a few industry
leaders dread them more than they look forward to them. Bottom line:
if your competitor is going to be at a trade show, you better be there
too. If your competitor isn’t going to be there, there’s really no
excuse for not using the opportunity to make your name the only game
in town. If the industry knows who you are and what you’re about,
don’t raise eyebrows by being a no-show. If people in the industry
have no idea who you are or what your company has to offer, show up
at major trade show and let them know. Boosted
Group can get you there!
Deliverables
:
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Development
of exhibitor booth
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Representation at trade show
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Return
all business cards and enquiries to client for inclusion
in sales database
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*All
fees and Boosted Group services per fiscal
quarter. Travel and lodging expenses charged out-of-state. Event exhibitor
fees exclusive.
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